As The Lutheran Theological Seminary at Philadelphia celebrates the 150th year of its founding, the 150th Celebration brandmark acts as an identity and symbol of celebration of both the seminary’s anniversary and the future. All of us need to follow these guidelines to present a consistent appearance and message to both the faculty, staff and students of the school, and those in the world to whom we relate and share in ministry.
Here you will find resources for using the graphic elements, more general style information, and image files in various formats for you to use. Note: to download any image, right clich (Mac [control][click]) on the XX for that image type.
|The 150th Celebration Brandmark Quick Reference Guide explains the versions of the brandmark and how they are to be used. It is in pdf format for you to download and, if needed, print.|
|The ELCA Style Guide, while in some cases specific to the ELCA, contains rules for punctuation, capitalization, and other elements of style to follow for your documents. It is generally based on the Associated Press Stylebook, with certain exceptions. The ELCA Style Guide is the reference resource to use when creating any publication, physical or electronic, which carries the seminary’s name and brandmark. This is a pdf document.|
|The LTSP Style Guide Supplement, used in conjunction with the ELCA Style Guide, supplements the rules for punctuation, capitalization, and other elements of style to follow for your documents found in the ELCA Style Guide, with specific items as they relate to LTSP. It is generally based on the Chicago Manual of Style and Associated Press Stylebook, with certain exceptions. The ELCA Style Guide is the reference resource to use when creating any publication, physical or electronic, which carries the seminary’s name and brandmark, and the LTSP supplement is the standard whenever there is a disagreement with the ELCA Style Guide. This is a pdf document.|
|Word .dotx templates (password required to view and download): 2-color and black and white versions: Word .dotx templates are for use in creating documents, such as letterhead, using the brandmark. See the Help section for your version of Microsoft Word for instructions on using .dotx template files, or contact the Help Desk. Special Note: Do not use a .dotx file to edit an actual document — it is a template file for creating .docx files.|
Graphics to Download – Primary Use Logo – 1 color